The Transition to Technical
Traditional marketing methods and tactics such as the Yellow Book or the Yellow Pages use to help drive traffic to the front doors of small businesses.
But today consumers rely on the internet. They can price shop five other competitors in a few swipes. Consumers are armed with mobile technology, and they expect a response in real-time, and that means anytime!
Today's consumers demand access to information and make buying decisions in a matter of a few keystrokes, on their devices from home, school, or the office.
Wouldn’t you be awed if a solution to your problem magically presented itself to you? Because that is what contextual marketing does, it is highly personalized, the marketing message that gets sent to a consumer is properly timed and strategically positioned.
Customers don’t need to be bombarded with marketing messages they don’t want or need. Instead, you now can simply send the message consumers actually need, at the time they need it! This is called Contextual Marketing and is highly effective and delivered through Display Advertising.
Consumers expect marketing materials aimed at them to be helpful and highly relevant to their particular situation.
Prospects tend to choose the brands that provide them with the most valuable content and communicate with them in the most personalized manner, this can be done through display advertisement.
What Is Display Advertising?
Is advertising that is displayed across the internet on popular websites. Display ads can take the form of text, image, animated images, video, and rich media. Your display ads can appear on any of the display ad sites, like YouTube, eBay, Amazon, ESPN, Local New Sites, and they are also shown on popular apps.
Contextual Targeting or Contextual Advertising is used by search engines to display advertisements on their search result pages, based on the keywords in the consumer's query. This is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the prospect user recently viewed.
Basically, it allows us to pinpoint prospects who are actively looking for products or services you offer! This process matches ads to relevant sites in the Display Network based on consumers' keywords or searches history, allowing marketers to serve up ads to consumers WHO HAVE THE INTENT TO BUY!
Also referred to as, Remarketing Ads or Reminder Ads!
Have you ever visited a website – while considering the purchase of a product or to get more information about a service, only to have it follow you around the internet – from search engines to news articles, to social media in the following weeks?
The advertisements you saw are remarketing ads, and you can create them too.
- Ads appear after a prospect visit your website
- The ads follow the prospect across the web and are re-shown during an optimal time, based on that consumer's unique behavior
- Ads, Re-engage customers and are reminders that they consider you