Your Local, Michigan Marketing Constant, Powered By Hibu Global
Allow me to introduce myself. My name is Jessica Vogel and I am employed by Hibu Global and absolutely love my job. I am a remote employee. This means I work in the field and meet with small business owners all over the state of Michigan. In my own words, I would like to tell you that, I am a seeker, rule breaker, and out of the box thinker. I am deeply committed to reminding people what they are made of, so they can make a profound difference in the world. I have the rare ability to bring out the best in others. I am educated, talented, creative, mother of two, 5k runner and dedicated to helping businesses succeed.
I am armed with a Bachelors of Science in Business to Business Marketing from Ferris State University. As a former small business owner of seven years, I know first-hand what it takes to succeed in today's technical world.
You've got Challenges and I got Solutions.
If you own your own business in Michigan then I want to meet you?
I understand that reaching customers is harder than ever. Research tells us that customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. Based on this I understand the need to be diverse in many sectors and my diversity will help your small business stand out from the crowd.
What does an Digital Marketing Consultant do?
In sum, I help business owners identify their online opportunity, fill holes, correct inconsistency and communicate their unique message and special offerings to their target market, at the right time, and with the right message! I handle anything from creating attractive and attention getting content. I consult on current brands, websites, design graphics, produce informational videos, act as a social influencer on social media, post on social media when necassary, suggest technologies and partnerships, and teach business owners the technical skills they need to be successful, but this is not limited too!
Our mission is to deliver people-first monetization solutions that engage your audience and drive results.
Are You Everywhere Online?
Our phones hold the key to our habits, such as the routes
we take to work, the stores we use to shop, and the games we play. They reveal the secrets to our preferences, from our favorite bands to our most-read news topics. This wealth of information is a treasure trove for data-driven mobile marketers who want to build relationships with their customers.
Pro Tip: Identify Your USP
Here's how to uncover your Unique Selling Points (USP) and use it to power up your sales:
Step One: Put yourself in your customer's shoes
Too often, entrepreneurs fall in love with their product or service and forget that it is the customer's needs, not their own, that they must satisfy. Step back from your daily operations and carefully scrutinize what your customers really want.
Step Two: Ask yourself questions like
What could make them come back again and again and ignore your competition? The answer might be quality, convenience, reliability, friendliness, cleanliness, courtesy or customer services.
Remember, price is never the only reason people buy. If your competition is beating you on pricing because they are larger, you have to find another sales feature that addresses the customer's needs and then build your sales and promotional efforts around that feature.
Step Three: Know what motivates your customers' behavior and buying decisions.
This will allow you to uncover the real reasons customers buy your product instead of a competitor's
Putting It All Together:
Once you've gone through this three-step market intelligence process, you need to take the next--and hardest--step: clearing your mind of any preconceived ideas about your product or service and being brutally honest with yourself!